Our Story

We've always been passionate about improving food options for college students. In 2013 we launched FlashCater at UVA, a catering service for fraternities and sororities. Two years later we decided to create a service that improved dining options for all students, not just greek houses. 

The problem is clear: traditional meal plan prices are skyrocketing, while student satisfaction has significantly decreased due to the low quality and repetitive nature of dining hall meals.

We built a simple app to allow for online ordering and test demand at UVA for an off-campus meal plan. Almost immediately The Cavalier Daily wrote an article on Elevate which quickly went viral on Facebook. Soon after NBC29 covered our company on the local nightly news. Elevate was a go!

Ever since, we’ve been working to build the best and most convenient college meal plan not only at UVA but at schools across the country.

Seth & Josh, Elevate Co-founders


Seth Kramer


Josh Cohen